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is no different: By taking specific steps before you launch a business, you can increase your chances of success dramatically. It is now far easier to ensure that when you go it alone, you successfully cross the street the first time on your own.

Similarly, you can take specific steps to ensure that in this extraordinarily difficult, competitive climate, your business survives and thrives. This book details and demonstrates these ideas and strategies.

Starting your own business still requires hard work, dedication, and perseverance. In today’s hypercompetitive environment it is impossible to suggest otherwise. The approach detailed here requires energy, determination, and discipline. But you’ll hear from successful entrepreneurs here who consistently say that the freedom of working on your own makes it all worthwhile. They also find that this freedom brings them higher energy and greater focus: When you’re on your own, you know that you’re capturing the full value of your work. If you work hard, you’re the one who reaps the rewards. When you accomplish something, you get the financial rewards and you have the satisfaction of knowing that you’re the one benefiting from your efforts.

Finally, an important message of this book is that over the past few years, changes in the way businesses work and in supporting technology mean that there has never been a better time to start your own business. This book details how to conceptualize your business and how to focus your energy and efforts so that you can successfully go it alone.


In part, this book is about the tremendous power of each individual. Americans rarely believe that people can accomplish great things in business on their own. As corporations grow ever larger, the conventional wisdom holds that the potential influence of solo

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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.