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You have figured out how to create value while maintaining a low cost base, so your pricing is bound to be attractive. In addition, your low cost base almost certainly gives you great flexibility to adjust to changes in the marketplace. And, of critical importance, you are not dependent on anyone for additional funds. You have proven that you can go-it-alone.

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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.