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Hall (a spiritual thinker), Girard (a great salesman), and Jeffers (a psychologist) approach the problem of fear from very different backgrounds, but their conclusions are remarkably similar. They all recognize that fear is a destructive impediment to an independent business career, and they all recognize that action dispels fear. So start your go-it-alone business despite your fears—and then feel the resulting energy and self-confidence, keep fear away.


Whom the gods wish to destroy, they give unlimited resources.

—Twyla Tharp in The Creative Habit: Learn It and Use It for Life

Though the corporate world views a lack of resources as a difficult, if not insurmountable constraint, you’ve learned how, in this book, you can start your own business with limited capital. Beware the easy access to resources, because it can prevent you from developing yout business as strongly as possible. Excess funds, even in small amounts, can encourage habits that make you less creative, less innovative, and less determined. In fact, the New York Times reports that there is now a substantial debate among economists as to whether providing developing countries with substantial aid actually hinders their long-term growth by encouraging inefficient practices. In this regard, countries and businesses are no different.

Many of the most successful companies are launched during difficult recessionary periods—precisely because they could succeed only through an innovative, highly disciplined approach to business. If you can launch the business and profitably attract customers with a bare minimum of resources, your likelihood of long-term success is high. You have demonstrated that you can handle anything.

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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.