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funding. Venture investors are also unlikely to back a firm that does not want to grow its employee base. Don’t spend time courting venture capital investors (1) if you don’t want to grow fast, (2) if you don’t want to manage lots of people, (3) if you don’t want to share control of the business with investors. If you envision a business that is not in the high-tech, media, or health care arenas, recognize that your chances of attracting venture capital are remote. In these situations, you may want to consider the very viable go-it-alone route to success.

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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.