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CONTENTS: GO IT ALONE!

	Introduction: Conventional Wisdom Is Just Plain Wrong	1
1.	Overview: The New Go-It-Alone Business	7
2.	Principles for Success	17
3.	The Great Shift in What's Possible	43
4.	Do What You Do Best	88
5.	How to Create Your Business System	105
6.	The Myths About Start-ups	127
7.	Why You Don't Want to Be a Free Agent or a Franchisee	136
8.	Managing Extreme Outsourcing	144
9.	Lessons from Some Inventive Companies	155
10.	Evaluating Your Proposed Business	165
11.	When to Quit Your Day Job	174
12.	The Race to Liquidity: Why Venture Capital Is Not for You	183
13.	Mistakes Happen-Learn from Them	187
14.	Suddenly, Just Me	194
	Conclusion: Fear Is The Enemy	199
	Index	215

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