Bruce Judson's Go It Alone! Named One Of The Year's Best Business Books

The Best Business Books of the Year


"Using case studies of successful small businesses, Judson (Yale Sch. of Management) lucidly illustrates three key points: a business can be started with minimal capital; does not need employees, especially in the start-up phase; and has unlimited revenue potential. Since the Web offers many services at a reasonable cost, he encourages outsourcing."

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