Bruce Judson's Go It Alone! Named One Of The Year's Best Business Books
Success/Entrepreneurship
"Using case studies of successful small businesses, Judson (Yale Sch. of Management) lucidly illustrates three key points: a business can be started with minimal capital; does not need employees, especially in the start-up phase; and has unlimited revenue potential. Since the Web offers many services at a reasonable cost, he encourages outsourcing."
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