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This chapter demonstrates that we are entering an era that is creating fundamentally new opportunities. As a result of ongoing advances in the creation of on-demand services, several dramatic shifts have occurred: Capabilities that were once available only to firms with large numbers of employees can now be cost-effectively harnessed by individuals. Support infrastructures that once required expensive design and investment can now be accessed on demand at low monthly subscription fees. Businesses that were of necessity operated under the same roof are now unbundling at a rapid pace. All of these changes make it possible for go-it-alone businesses to emerge and succeed. Moreover, the accelerating nature of these shifts suggests that we are just at the beginning of a new era.

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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.