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Page 216 GO IT ALONE!
INDEX
Beyond the Core: Expand Your Market
Without Abandoning Your Roots (Zook), 13–14
“Be Your Own Boss with a Franchise—Not Quite” (article), 140
Bezos, Jeff, 102–3
Bias for Action, A: How Effective Managers Harness Their
Willpower, Achieve Results, and Stop Wasting Time
(Bruch and Ghosal), 47
bias toward action. See action bias
Bishop, Shannan, 25, 45–46, 98
blood glucose monitor, 155–58
Born, Max, 174
Boston Consulting Group, 150–51
Bozak, Len, 166
Bruch, Heike, 47
Bruckenstein, Joel, 74
Buckingham, Marcus, 11–12, 99–101, 104
burnout, 49–50
Business 2.0 (magazine), 19, 22
business expansion, 57, 173
business failure. See failure
business ideas, 14–16
choice of, 88–96
core competence and, 102–4
evaluation tests for, 165–73
luck and, 123–26
subject expertise and, 103–4, 166
for target customers, 92
venture capital myth and, 134–35
business liability insurance, Web site resource for, 206
business model
activities map and, 148
“Double Your Costs” test for, 169–70
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business model (continued
at eMachines, 163–64
franchise safety as, 139
outsourcing and, 146. See also
extreme outsourcing
simplicity of, 151–53, 188–89, 192
business needs, Web site resources for, 207
business operations, Web site resources for, 207–8
business ownership, 4, 7, 8, 186. See also
go-it-alone entrepreneurs; start-ups
business-to-business marketing, 123–25
Business Week (magazine), 94
Business Week Online, 114, 134
calculated risk, 190–91
call center, for phone orders, 146
Canfield, Jack, 37–38, 46–47, 145
“Can I Be Circumvented?” Test, 169
“Can It Survive Without Me?” test, 171–72
capital, 4, 134–35, 161, 203
“Double Your Costs” test and, 169–70
franchises and, 140
go-it-alone entrepreneur’s building of, 138
See also venture capital
Carnegie, Dale, 199
cash flow, 197
Celestial Seasonings, 53, 54, 91
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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