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Page 161 GO IT ALONE!
- Get moving. “Get it off the ground as quickly as possible. If you are first and speedy, you will find ways to ensure you maintain your success,” Loeb says. In his view, people spend far too much time putting the cart before the horse. They start negotiating for all kinds of protections and rights before they have proven they can do anything, So, he says, “they never get off the ground.”
Minimize risk. Loeb says that “risk is an inherent part of the process, but you work to minimize it as much as possible.” For him, this involves “testing absolutely everything you can with real customers so you can understand what works and what doesn’t.” Don’t be afraid of failure. “Failure is an integral part of the process,” Loeb says. “You want to act in areas where’s there’s lots of margin for error, but you will inevitably see failures. . . . We work hard to encourage action. Errors of commission are inevitable. It’s errors of omission that block success.” Using extreme outsourcing to get the business off the ground without large investments. Synapse is still a believer in extreme outsourcing. Synapse’s success is a very real demonstration of the extremely high value of a bias toward action. Once you have a business idea, you want to be as smart as you can do it as well as you can. But the most important thing you can do is begin pushing your idea forward with real customers so that you can start the process of learning and building.
Case Study: Bringing eMachines Back from the Brink When Wayne Inouye took the helm as CEO of eMachines in March 2001, the company had been delisted from NASDAQ,
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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