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good ideas for start-up businesses. These days, I participate by asking one simple question with two missing words: “In the past few weeks, when have you said to yourself, ‘I wish that there was a _______ so that I would not have to _____,’ and how did you solve this problem?” The answer is often the basis for a strong go-it-alone business idea.

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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.