Is it really possible to magnify a skill into a substantial, thriving business? Yes. This chapter tells you how, following these principles:
Leverage your core competence through relentless repeatability.
Identify the important metrics.
Make time work for you—instead of against you.
Take advantage of the benefits of scale.
Follow the 60% Rule.
Build for flexibility.
Make your own luck.
LEVERAGE YOUR CORE COMPETENCE
THROUGH RELENTLESS REPEATABILITY
Chapter 1 discussed the essential need for relentless repeatability. This repeatable system is built around your core competence: what you do best. It is the basic formula for your business: leverage and extreme outsourcing then allow you to magnify your core competence into a business that can grow without limits. One of the central attributes of successful go-it-alone businesses is that they find creative ways to make almost any activity relentlessly repeatable.
