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Page 219 GO IT ALONE!
INDEX
E-Myth Revisited, The: Why Most Small Business
Don’t Work and What to Do About It (Gerber), 29
energy level, 101–4, 200
enterprise resource planning (ERP), 65
Entertainment Weekly (magazine), 159
Entrepreneur (magazine), 39, 48, 106, 140–41
entrepreneurs. See go-it-alone entrepreneurs
ERP (enterprise resource planning), 65
error, room for, 169–70
Essential Drucker, The (P. Drucker), 24–25
evaluation tests, for business ideas, 165–73
expansion, business, 57, 173
experience curve, outsourcing and, 150–51
experimental attitude, 54–57
innovation and, 26–28
learning from mistakes and, 188
at Speed Anywhere, 123–25
as success principle, 17, 24, 29–31, 43,
50, 55, 57, 169
expertise, business ideas and, 103–4, 166
extendibility, 97
extreme competition, 29–30
extreme outsourcing, 144–54
benefits of, 51–54
business expansion and, 57
business ideas and, 95
delegation and, 144–45
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description of, 12–13, 44–46
eMachines and, 162–63, 164
Emoonlighter.com and, 113
evolution of, 150–51
experience curve and, 150–51
as focus aid, 49, 51–54
as go-it-alone business essential,
9, 11, 12–13,14, 43, 44–46
management of, 144–54
offshoring vs., 12, 53
Speed Anywhere and,
82–83
Synapse Group and, 161
TheraSense and, 156–58
Failing Forward: How to Make the Most of Your
Mistakes (Maxwell), 187, 195
failure
central metrics and, 111
risk management and, 18–21
start-up rates of, 2–3, 17, 18–21, 161
warning signs of, 188–91
Fannie Mae Foundation, 41
Fast Company (magazine), 137, 139, 184–85
fear, dealing with, 199–203
feedback, customer, 149–50, 190
Feel the Fear and Do It Anyway (Jeffers), 202
Fidelity Employer Services Co., 81–82
Fidelity Investments, 81
financial management, ASPs and, 61
Finkelstein, Sydney, 111, 129–30, 188, 189–90
Fischman, Deborah, 34
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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